The Customer

MarketPoint advises company CEOs on how to get the best value from their marketing and communications investment. They help Business-to-Business, Education, and Nonprofit organizations improve communications and drive revenue, by providing detailed and actionable research, reliable counsel, and interim & outsourced marketing services.

The company performs market research and provides candid and diligent brand and marketing counsel. These services empower MarketPoint’s clients to address a range of challenges from helping them understand their markets better, to launching new products and penetrating new markets. Additionally, MarketPoint helps their clients build brand equity, foster brand-positive behavior throughout the organization, rebuild troubled or underachieving marketing departments, and address broader organizational challenges.

The Details

Saving time means more billable time

“I live by my Outlook calendar and OutlookTime® is a great way to pull time recording right out of something that already exists, something I’m already using. It doesn’t require a lot of extra work. We had tried other systems and we knew we didn’t want to use a separate system – we didn’t want to duplicate work,” says Laura Pasternak, Principal of MarketPoint LLC, a consulting firm that specializes in marketing and communications.

“When we started, we used a product called ACT! to manage our time but it just wasn’t the right tool for us,” Pasternak explains. “Back then, billing was a lengthy process. Our team uses Outlook Calendars to track everything, from appointments to project time – and we found we were spending too much time on administration. We were constantly duplicating effort and that made no sense. Our business model is simple: we get paid for helping clients, not doing time administration.”

“We asked ourselves why we weren’t leveraging the full capabilities of Outlook – why couldn’t we just track our time in Outlook and pull it out of the calendar. We thought all these redundant activities were unsustainable, so we went searching for a product that would work directly with Outlook.”^{† See this in action}

Why OutlookTime® is the easy to use timesheet for your business

That’s when MarketPoint discovered Timewatch and OutlookTime® and changed the way the company managed its timekeeping.

OutlookTime® turns Outlook entries into timesheets with a few simple clicks. Outlook calendars already contain 90 percent of the information needed for a timesheet entry: date, start and end time, duration, subject, location and notes. Rather than entering all this information again, OutlookTime® users simply add customer and project details to their appointments and then post them to their timesheet with a click.

No matter which version of Outlook your business uses – PC, Mac, phone or tablet – OutlookTime® can turn appointments into timesheets in seconds. There is even an Outlook plugin for Outlook for Windows desktop users that brings OutlookTime® functionality right into Outlook itself.^{† See this in action}

“I have always been a Microsoft Office user, and Outlook has become an essential part of my firm,” Pasternak says. “What I like most about OutlookTime® is that the technology fits the way I work, where other programs expected me to change how I work to fit their solution. I’d give Timewatch’s Outlook Timesheet 5 stars! It’s perfect for what we need.”

For more information on OutlookTime® click here.